"All-American Muslim" lost retail giant Lowe's advertising dollar. Investment in advertising dollars is meant to attract business. Perhaps Lowe's determined that their investment in a program which evoked the specter of an agenda and worked to polarize communities was not a good deal.
What would be funny were it not so tragic is the manner in which Senator Ted Lieu, D-Torrance used his own decloaking device against himself when identifying Lowe's as a master villain. He railed against "naked religious bigotry". He then stepped into his own mud fight with this statement:
"We want to raise awareness so that consumers will know during this holiday shopping season that Lowe's is engaging in religious discrimination," Lieu said.
The season is Christmas. The shopping is for Christmas presents. They land under a Christmas Tree to await the day we call Christmas in our denominational communities of faith.
The pot clangs against the kettle. Do you note the distinct sound of tin clashing with iron?
My next article for Daily Times addresses in flanking manner, the political pox which has infected our own Christian holiday.
As for Lowe's, the decision was driven by an understanding that what divides us communally does not draw us financially. Advertising is meant to draw us to a product or corporation with our buying power. A majority demographic won this one with a little spitfire sent out from Florida. In the end, the decision came down to capitalism and statistics. The one percent Muslim population could not make up for the economic boycott threatened by a demographically larger population group. In time, these things always sort themselves out.
Ask me about this again in ten years.
Ask me about this again in ten years.
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Tammy Swofford
tammyswofford@yahoo.com
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